Sec. 74.783  Station identification.

    (a) Each low power TV and TV translator station not originating 
local programming as defined by Sec. 74.701(h) operating over 0.001 kw 
peak visual power (0.002 kw when using circularly polarized antennas) 
must transmit its station identification as follows:
    (1) By transmitting the call sign in International Morse Code at 
least once each hour. This transmission may be accomplished by means of 
an automatic device as required by Sec. 74.750(c)(7). Call sign 
transmission shall be made at a code speed not in excess of 20 words per 
minute; or
    (2) By arranging for the primary station, whose signal is being 
rebroadcast, to identify the translator station by transmitting an 
easily readable visual presentation or a clearly understandable aural 
presentation of the translator station's call letters and location. Two 
such identifications shall be made between 7 a.m. and 9 a.m. and 3 p.m. 
and 5 p.m. each broadcast day at approximately one hour intervals during 
each time period. Television stations which do not begin their broadcast 
day before 9 a.m. shall make these identifications in the hours closest 
to these time periods at the specified intervals.
    (b) Licensees of television translators whose station identification 
is made by the television station whose signals are being rebroadcast by 
the translator, must secure agreement with this television station 
licensee to keep in its file, and available to FCC personnel, the 
translator's call letters and location, giving the name, address and 
telephone number of the licensee or his service representative to be 
contacted in the event of malfunction of the translator. It shall be the 
responsibility of the translator licensee to furnish current information 
to the television station licensee for this purpose.
    (c) A low power TV station shall comply with the station 
identification procedures given in Sec. 73.1201 when locally originating 
programming, as defined by Sec. 74.701(h). The identification procedures 
given in paragraphs (a) and (b) are to be used at all other times.
    (d) Call signs for low power TV and TV translator stations will be 
made up of the initial letter K or W followed by the channel number 
assigned to the station and two additional letters. The use of the 
initial letter generally will follow the pattern used in the broadcast 
service, i.e., stations west of the Mississippi River will be assigned 
an

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initial letter K and those east, the letter W. The two letter 
combinations following the channel number will be assigned in order and 
requests for the assignment of the particular combinations of letters 
will not be considered. The channel number designator for Channels 2 
through 9 will be incorporated in the call sign as a 2-digit number, 
i.e., 02, 03, . . . ., so as to avoid similarities with call signs 
assigned to amateur radio stations.
    (e) Low power TV permittees or licensees may request that they be 
assigned four-letter call signs in lieu of the five-character alpha-
numeric call signs described in paragraph (d) of this section. Parties 
requesting four-letter call signs are to follow the procedures 
delineated in Sec. 73.3550. Such four-letter call signs shall begin with 
K or W; stations West of the Mississippi River will be assigned an 
initial letter K and stations east of the Mississippi River will be 
assigned an initial letter W. The four-letter call sign will be followed 
by the suffix ``-LP.'' A party holding a low power TV construction 
permit who requests a four-letter call sign must file with that request 
a certification that the station has been constructed, that physical 
construction is underway at the transmitter site or that a firm 
equipment order has been placed.
    (f) TV broadcast booster station shall be identified by their 
primary stations by broadcasting of the primary station's call letters 
and location in accordance with the provisions of Sec. 73.1201 of this 
chapter.

[ 41 FR 17552 , Apr. 27, 1976, as amended at  47 FR 21502 , May 18, 1982;  52 FR 7424 , Mar. 11, 1987;  52 FR 31405 , Aug. 20, 1987;  59 FR 31557 , June 
20, 1994]