Sec. 73.788  Service; commercial or sponsored programs.

    (a) A licensee of an international broadcast station shall render 
only an international broadcast service which will reflect the culture 
of this country and which will promote international goodwill, 
understanding, and cooperation. Any program solely intended for and 
directed to an audience in the continental United States does not meet 
the requirements for this service.
    (b) Such international broadcast service may include commercial or 
sponsored programs: Provided, That:
    (1) Commercial program continuities give no more than the name of 
the sponsor of the program and the name and general character of the 
commodity, utility or service, or attraction advertised.
    (2) In case of advertising a commodity, the commodity is regularly 
sold or is being promoted for sale on the open market in the foreign 
country or countries to which the program is directed in accordance with 
paragraph (c) of this section.
    (3) In case of advertising an American utility or service to 
prospective tourists or visitors to the United States, the advertisement 
continuity is particularly directed to such persons in the foreign 
country or countries where they reside and to which the program is 
directed in accordance with paragraph (c) of this section.
    (4) In case of advertising an international attraction (such as a 
world fair, resort, spa, etc.) to prospective tourists or visitors to 
the United States, the oral continuity concerning such attraction is 
consistent with the purpose and intent of this section.
    (5) In case of any other type of advertising, such advertising is 
directed to the foreign country or countries to which the program is 
directed and is consistent with the purpose and intent of this section.
    (c) The geographic areas to be served by international broadcasting 
stations are the zones and areas of reception shown in Sec. 73.703.
    (d) An international broadcast station may transmit the program of a 
AM broadcast station or network system: Provided, That the conditions in 
paragraph (b) of this section as to any commercial continuities are 
observed and when station identifications are made, only the call letter 
designation of the international station is given and its assigned 
frequency: And provided further, That in the case of chain broadcasting 
the program is not carried simultaneously by another international 
station (except another station owned by the same licensee operated on a 
frequency in a different group to obtain continuity of signal service), 
the signals from which are directed to the same area. (See section 3(p) 
of the

[[Page 255]]

Communications Act of 1934 for the definition of ``chain 
broadcasting.'')

[ 28 FR 13696 , Dec. 14, 1963, as amended at  37 FR 25843 , Dec. 5, 1972;  38 FR 18896 , July 16, 1973]

                  Subpart G--Emergency Broadcast System

    Authority:  Secs. 1, 4 (i) and (o), and 303 (r), Communications Act 
of 1934, as amended.