Sec. 73.1942  Candidate rates.

    (a) Charges for use of stations. The charges, if any, made for the 
use of any broadcasting station by any person who is a legally qualified 
candidate for any public office in connection with his or her campaign 
for nomination for election, or election, to such office shall not 
exceed:
    (1) During the 45 days preceding the date of a primary or primary 
runoff election and during the 60 days preceding the date of a general 
or special election in which such person is a candidate, the lowest unit 
charge of the station for the same class and amount of time for the same 
period.
    (i) A candidate shall be charged no more per unit than the station 
charges its most favored commercial advertisers for the same classes and 
amounts of time for the same periods. Any station practices offered to 
commercial advertisers that enhance the value of advertising spots must 
be disclosed and made available to candidates on equal terms. Such 
practices include but are not limited to any discount privileges that 
affect the value of advertising, such as bonus spots, time-sensitive 
make goods, preemption priorities, or any other factors that enhance the 
value of the announcement.
    (ii) The Commission recognizes non-premptible, preemptible with 
notice, immediately preemptible and run-of-schedule as distinct classes 
of time.
    (iii) Stations may establish and define their own reasonable classes 
of immediately preemptible time so long as the differences between such 
classes are based on one or more demonstrable benefits associated with 
each class and are not based solely upon price or identity of the 
advertiser. Such demonstrable benefits include, but are not limited to, 
varying levels of preemption protection, scheduling flexibility, or 
associated privileges, such as guaranteed time-sensitive make goods. 
Stations may not use class distinctions to defeat the purpose of the 
lowest unit charge requirement. All classes must be fully disclosed and 
made available to candidates.
    (iv) Stations may establish reasonable classes of preemptible with 
notice time so long as they clearly define all such classes, fully 
disclose them and make available to candidates.
    (v) Stations may treat non-preemptible and fixed position as 
distinct classes of time provided that stations articulate clearly the 
differences between such classes, fully disclose them, and make them 
available to candidates.
    (vi) Stations shall not establish a separate, premium-period class 
of time sold only to candidates. Stations may sell higher-priced non-
preemptible or fixed time to candidates if such a class of time is made 
available on a bona fide basis to both candidates and commercial 
advertisers, and provided such class is not functionally equivalent to 
any lower-priced class of time sold to commercial advertisers.
    (vii)  [Reserved]
    (viii) Lowest unit charge may be calculated on a weekly basis with 
respect to time that is sold on a weekly basis, such as rotations 
through particular programs or dayparts. Stations electing to calculate 
the lowest unit charge by such a method must include in that calculation 
all rates for all announcements scheduled in the rotation, including 
announcements aired under long-term advertising contracts. Stations may 
implement rate increases during election periods only to the extent that 
such increases constitute ``ordinary business practices,'' such as 
seasonal program changes or changes in audience ratings.
    (ix) Stations shall review their advertising records periodically 
throughout the election period to determine whether compliance with this 
section requires that candidates receive rebates or credits. Where 
necessary, stations shall issue such rebates or credits promptly.

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    (x) Unit rates charged as part of any package, whether individually 
negotiated or generally available to all advertisers, must be included 
in the lowest unit charge calculation for the same class and length of 
time in the same time period. A candidate cannot be required to purchase 
advertising in every program or daypart in a package as a condition for 
obtaining package unit rates.
    (xi) Stations are not required to include non-cash promotional 
merchandising incentives in lowest unit charge calculations; provided, 
however, that all such incentives must be offered to candidates as part 
of any purchases permitted by the licensee. Bonus spots, however, must 
be included in the calculation of the lowest unit charge calculation.
    (xii) Makes goods, defined as the rescheduling of preempted 
advertising, shall be provided to candidates prior to election day if a 
station has provided a time-sensitive make good during the year 
preceding the pre-election periods, perspectively set forth in paragraph 
(a)(1) of this section, to any commercial advertiser who purchased time 
in the same class.
    (xiii) Stations must disclose and make available to candidates any 
make good policies provided to commercial advertisers. If a station 
places a make good for any commercial advertiser or other candidate in a 
more valuable program or daypart, the value of such make good must be 
included in the calculation of the lowest unit charge for that program 
or daypart.
    (2) At any time other than the respective periods set forth in 
paragraph (a)(1) of this section, stations may charge legally qualified 
candidates for public office no more than the changes made for 
comparable use of the station by commercial advertisers. The rates, if 
any, charged all such candidates for the same office shall be uniform 
and shall not be rebated by any means, direct or indirect. A candidate 
shall be charged no more than the rate the station would charge for 
comparable commercial advertising. All discount privileges otherwise 
offered by a station to commercial advertisers must be disclosed and 
made available upon equal terms to all candidate for public office.
    (b) If a station permits a candidate to use its facilities, the 
station shall make all discount privileges offered to commercial 
advertisers, including the lowest unit charges for each class and length 
of time in the same time period, and all corresponding discount 
privileges, available upon equal terms to all candidates. This duty 
includes an affirmative duty to disclose to candidates information about 
rates, terms conditions and all value-enhancing discount privileges 
offered to commercial advertisers. Stations may use reasonable 
discretion in making the disclosure; provided, however, that the 
disclosure includes, at a minimum, the following information:
    (1) A description and definition of each class of time available to 
commercial advertisers sufficiently complete to allow candidates to 
identify and understand what specific attributes differentiate each 
class;
    (2) A description of the lowest unit charge and related privileges 
(such as priorities against preemption and make goods prior to specific 
deadlines) for each class of time offered to commercial advertisers;
    (3) A description of the station's method of selling preemptible 
time based upon advertiser demand, commonly known as the ``current 
selling level,'' with the stipulation that candidates will be able to 
purchase at these demand-generated rates in the same manner as 
commercial advertisers;
    (4) An approximation of the likelihood of preemption for each kind 
of preemptible time; and
    (5) An explanation of the station's sales practices, if any, that 
are based on audience delivery, with the stipulation that candidates 
will be able to purchase this kind of time, if available to commercial 
advertisers.
    (c) Once disclosure is made, stations shall negotiate in good faith 
to actually sell time to candidates in accordance with the disclosure.
    (d) This rule (Sec. 73.1942) shall not apply to any station licensed 
for non-commercial operation.

[ 57 FR 209 , Jan. 3, 1992, as amended at  57 FR 27709 , June 22, 1992]

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