Goto Section: 76.1610 | 76.1614 | Table of Contents
FCC 76.1611
Revised as of October 2, 2015
Goto Year:2014 |
2016
§ 76.1611 Political cable rates and classes of time.
If a system permits a candidate to use its cablecast facilities, the system
shall disclose to all candidates information about rates, terms, conditions
and all value-enhancing discount privileges offered to commercial
advertisers. Systems may use reasonable discretion in making the disclosure;
provided, however, that the disclosure includes, at a minimum, the following
information:
(a) A description and definition of each class of time available to
commercial advertisers sufficiently complete enough to allow candidates to
identify and understand what specific attributes differentiate each class;
(b) A description of the lowest unit charge and related privileges (such as
priorities against preemption and make goods prior to specific deadlines)
for each class of time offered to commercial advertisers;
(c) A description of the system's method of selling preemptible time based
upon advertiser demand, commonly known as the “current selling level,” with
the stipulation that candidates will be able to purchase at these
demand-generated rates in the same manner as commercial advertisers;
(d) An approximation of the likelihood of preemption for each kind of
preemptible time; and
(e) An explanation of the system's sales practices, if any, that are based
on audience delivery, with the stipulation that candidates will be able to
purchase this kind of time, if available to commercial advertisers.
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Goto Section: 76.1610 | 76.1614
Goto Year: 2014 |
2016
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