§  73.788   Service; commercial or sponsored programs.

   (a) A licensee of an international broadcast station shall render only
   an international broadcast service which will reflect the culture of
   this country and which will promote international goodwill,
   understanding, and cooperation. Any program solely intended for and
   directed to an audience in the continental United States does not meet
   the requirements for this service.

   (b) Such international broadcast service may include commercial or
   sponsored programs: Provided, That:

   (1) Commercial program continuities give no more than the name of the
   sponsor of the program and the name and general character of the
   commodity, utility or service, or attraction advertised.

   (2) In case of advertising a commodity, the commodity is regularly sold
   or is being promoted for sale on the open market in the foreign country
   or countries to which the program is directed in accordance with
   paragraph (c) of this section.

   (3) In case of advertising an American utility or service to
   prospective tourists or visitors to the United States, the
   advertisement continuity is particularly directed to such persons in
   the foreign country or countries where they reside and to which the
   program is directed in accordance with paragraph (c) of this section.

   (4) In case of advertising an international attraction (such as a world
   fair, resort, spa, etc.) to prospective tourists or visitors to the
   United States, the oral continuity concerning such attraction is
   consistent with the purpose and intent of this section.

   (5) In case of any other type of advertising, such advertising is
   directed to the foreign country or countries to which the program is
   directed and is consistent with the purpose and intent of this section.

   (c) The geographic areas to be served by international broadcasting
   stations are the zones and areas of reception shown in §  73.703.

   (d) An international broadcast station may transmit the program of a AM
   broadcast station or network system: Provided, That the conditions in
   paragraph (b) of this section as to any commercial continuities are
   observed and when station identifications are made, only the call
   letter designation of the international station is given and its
   assigned frequency: And provided further, That in the case of chain
   broadcasting the program is not carried simultaneously by another
   international station (except another station owned by the same
   licensee operated on a frequency in a different group to obtain
   continuity of signal service), the signals from which are directed to
   the same area. (See section 3(p) of the Communications Act of 1934 for
   the definition of “chain broadcasting.”)

   [ 28 FR 13696 , Dec. 14, 1963, as amended at  37 FR 25843 , Dec. 5, 1972;
    38 FR 18896 , July 16, 1973]

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Subpart G—Low Power FM Broadcast Stations (LPFM)

   Source:  65 FR 7640 , Feb. 15, 2000, unless otherwise noted.

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