Goto Section: 76.1610 | 76.1612 | Table of Contents

FCC 76.1611
Revised as of October 1, 2008
Goto Year:2007 | 2009
  Sec.  76.1611   Political cable rates and classes of time.

   If a system permits a candidate to use its cablecast facilities, the system
   shall disclose to all candidates information about rates, terms, conditions
   and  all  value-enhancing  discount  privileges  offered to commercial
   advertisers. Systems may use reasonable discretion in making the disclosure;
   provided, however, that the disclosure includes, at a minimum, the following
   information:

   (a)  A  description  and definition of each class of time available to
   commercial advertisers sufficiently complete enough to allow candidates to
   identify and understand what specific attributes differentiate each class;

   (b) A description of the lowest unit charge and related privileges (such as
   priorities against preemption and make goods prior to specific deadlines)
   for each class of time offered to commercial advertisers;

   (c) A description of the system's method of selling preemptible time based
   upon advertiser demand, commonly known as the “current selling level,” with
   the  stipulation  that  candidates  will  be able to purchase at these
   demand-generated rates in the same manner as commercial advertisers;

   (d)  An approximation of the likelihood of preemption for each kind of
   preemptible time; and

   (e) An explanation of the system's sales practices, if any, that are based
   on audience delivery, with the stipulation that candidates will be able to
   purchase this kind of time, if available to commercial advertisers.


Goto Section: 76.1610 | 76.1612

Goto Year: 2007 | 2009
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