Sec.  73.670   Commercial limits in children's programs.

   (a) No commercial television broadcast station licensee shall air more than
   10.5 minutes of commercial matter per hour during children's programming on
   weekends, or more than 12 minutes of commercial matter per hour on weekdays.

   (b) The display of Internet Web site addresses during program material or
   promotional material not counted as commercial time is permitted only if the
   Web site:

   (1)  Offers a substantial amount of bona fide program-related or other
   noncommercial content;

   (2) Is not primarily intended for commercial purposes, including either
   e-commerce or advertising;

   (3) The Web site's home page and other menu pages are clearly labeled to
   distinguish the noncommercial from the commercial sections; and

   (4) The page of the Web site to which viewers are directed by the Web site
   address  is  not used for e-commerce, advertising, or other commercial
   purposes (e.g., contains no links labeled “store” and no links to another
   page with commercial material).

   (c) If an Internet address for a Web site that does not meet the test in
   paragraph  (b)  of  this  section is displayed during a promotion in a
   children's program, in addition to counting against the commercial time
   limits  in paragraph (a) of this section the promotion must be clearly
   separated from program material.

   (d)(1) Entities subject to commercial time limits under the Children's
   Television Act shall not display a Web site address during or adjacent to a
   program  if, at that time, on pages that are primarily devoted to free
   noncommercial  content  regarding that specific program or a character
   appearing in that program:

   (i) Products are sold that feature a character appearing in that program; or

   (ii)  A  character  appearing in that program is used to actively sell
   products.

   (2) The requirements of this paragraph do not apply to:

   (i) Third-party sites linked from the companies' Web pages;

   (ii)  On-air  third-party  advertisements  with Web site references to
   third-party Web sites; or

   (iii) Pages that are primarily devoted to multiple characters from multiple
   programs.

   Note 1: Commercial matter means air time sold for purposes of selling a
   product  or  service  and  promotions  of television programs or video
   programming  services  other  than children's or other age-appropriate
   programming appearing on the same channel or promotions for children's
   educational and informational programming on any channel.

   Note 2: For purposes of this section, children's programming refers to
   programs originally produced and broadcast primarily for an audience of
   children 12 years old and younger.

   [ 70 FR 36 , Jan. 3, 2005, as amended at  71 FR 64164 , Nov. 1, 2006]