Goto Section: 32.6611 | 32.6620 | Table of Contents

FCC 32.6613
Revised as of October 1, 2007
Goto Year:2006 | 2008
Sec.  32.6613   Product advertising.

   This account shall include costs incurred in developing and implementing
   promotional strategies to stimulate the purchase of products and services.
   This excludes nonproduct-related advertising, such as corporate image, stock
   and bond issue and employment advertisements, which shall be included in the
   appropriate functional accounts.


Goto Section: 32.6611 | 32.6620

Goto Year: 2006 | 2008
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